And to `Ad We sent their brother Hud;54 he said. "O my people! Serve Allah: you have no god other than He: it is nothing but falsehood that you have forged.55 O brethren! I do not ask of you any recompense for this service: my recompense is with Him who has created me. Do you not then use your common-sense?56 And O my people, beg forgiveness of your Lord; then turn to }um in repentance. and He will open the gates of the heavens for you and add more strength to your present strength.57 Do not turn away as guilty people." They answered "O Hud! You have not brought us any clear evidence,58 and we are not going to give up our gods at your word, nor are we going to believe in you. We rather believe that some of our gods have smitten you with some evil."59 Hud replied, "I bring Allah's evidence.60 And you should bear witness to it that I have nothing to do with the gods you have set up beside Allah in His Godhead.61 So all of you may do whatever you can against me and give me no respite;62 I have full trust in Allah Who is my Lord and your Lord as well. There is no living creature which He does not hold by its forelock. Indeed straight is the way of my Lord!63 You may turn away, if you will; now that I have conveyed to you the Message with which I was sent to you, my Lord .will raise up some other community in your place and you shall not be able to do Him any harm whatsoever.64 Indeed my Lord keeps watch over everything." And when Our Command came We delivered through Our Mercy Hud and those who had believed with him and rescued them from a woeful scourge. These are `Ad! They rejected the Revelations of their Lord and disobeyed His Messengers65 and followed every tyrannous enemy of the Truth; so they became accursed in this world and in the Next World as well. Listen! `Ad disbelieved in their Lord! Listen! Cast away were Ad the people of Hud!